Coatings fulfill two functions at once: they protect the coated object and provide added value to the product with their aesthetically pleasing features. In our modern world, consumers are of the opinion that coating, and color provide an idea on product quality. In short, coatings and color can change ideas and more.
Kansai Altan proudly presents the current "2021-2022 Global Trend Colors" selection developed in cooperation with Kansai Paint designers from 7 different countries. First and foremost, this video includes an introduction on the approaches that we place an emphasis on, followed by Kansai Altan's "Global Color Concept" and "6 Global Trend Colors" selection.
